Lucia Herrera

As a passionate Marketing Specialist with a keen focus on content marketing, I am committed to creating engaging and valuable content that drives audience engagement and delivers measurable business results. With a strong background in content strategy, creation, and promotion, I have a proven track record of developing and executing effective content marketing campaigns that increase brand awareness, lead generation, and customer retention.

My Latest Work


Compliance & Collections: 22 Essential Terms to Know

The world of regulatory compliance can be a complicated place, especially when it comes to debt collection. It can be tricky for non-security and compliance professionals. To help quickly get you up to speed on what auditors are referring to, we’ve put together a glossary, covering some of the most important compliance terms and acronyms.
• Action Plan: A plan to identify and facilitate remediation steps of current operating practices.
• Audit: An unbiased and comprehensive examination of an org

How Buy Now, Pay Later is Transforming Online Shopping With Gen Z

Buy Now, Pay Later (BNPL) plans have taken over as a popular financing option for consumers, partly due to an increase in online shopping demands during the pandemic. In 2021, Americans spent more than $20 billion through BNPL services, taking up a bigger part of the $870 billion-a-year online shopping market. From laptops and airline flights to clothing and furniture, BNPLs make it simple to pay for almost anything in small installments. Since the start of the pandemic, millions of internationa

National Financial Awareness Day: Why Financial Literacy is Beneficial For Everyone

August 14 is National Financial Awareness Day, making it an appropriate time to shine a spotlight on initiatives that can help improve consumer financial awareness in the collections space. Financial literacy is an essential life skill that benefits people throughout their lives, but is often overlooked when it comes to what happens if a payment is late or missed. Financial literacy during delinquency is just as important as planning for the future—and can even play a big part in financial futur

What are We Seeing in Consumer Credit Trends Today? A Video Interview with Ohad Samet

The financial landscape for both consumers and businesses is particularly uncertain right now. Many new fintechs and neobanks are experiencing their first delinquency surge and others soon to follow. This year, the challenges of managing delinquencies and navigating an uncertain economy will compound, making it imperative for companies to critically think about their strategy to collect from consumers in debt.

But from the perspective of a seasoned veteran of the financial services industry, wh

Bridging the Gap Between Machine Learning and Human Behavior with HeartBeat

When it comes to engaging consumers in debt collection, behavioral science helps us to understand and respond to an individual’s situation, motivations, and contact preferences.

For example, we know that consumers don’t like being called by debt collectors. With that knowledge, behavioral science then helps us determine the optimal way to meet consumers where they are, contact them when they want by using their preferred channels, and lastly sending a message that resonates with them enough to

How Making the Switch to Digital-First Helped Recover $17M with TrueAccord's Retain Platform

When COVID hit in 2020, one Fortune 500 company needed to find an effective way to communicate and collect from the rising overdue accounts, with many of their customers falling into financial hardships. While the company had previously relied on old-school communication tactics like direct mail and an in-house call center to reach customers who had delinquent accounts, they knew a better solution was needed.

The company had already observed firsthand a rise in customers’ preference for digital

Technology in Collection: 21 Must-Know Buzzwords

Your Guide to Key Terms for Today’s Debt Recovery Strategy

Reaching consumers today requires a more sophisticated process than simply dialing the phone or sending a generic email, especially when it comes to debt recovery and collection. But reviewing potential strategies can often leave you lost in a sea full of acronyms and buzzwords. Between terms like AI, machine learning, and data science, it can be difficult to keep up with the different definitions—and understand how they impact your bus

Latest Release of ’s GeoToolkit.JS Brings More Advanced Features to Develop the Next Generation of Energy Applications

The GeoToolkit.JS 2021.1 release innovation includes new Live Code Sandbox, new features in Schematics and Seismic libraries, and optimized display of 3D Reservoir in a web browser.

Houston, TX — INT’s latest release of GeoToolkit.JS data visualization libraries and toolkit integrates many new features, including new live code sandbox, 3D reservoir optimization, schematics customization capabilities, faster TIFF and raster log rendering, time series customization, and more.

With the new live c

INT’s INTViewer 2021 Release Extends Functionality for Geoscience Data QA/QC from Anywhere

New features expand support for well data analysis, mapping, import/export georeferenced images, more flexible licensing, and more.

Houston, TX —INT is pleased to announce the newest release of INTViewer. This release includes a RemoteMap plugin, support for the import and export of GeoTIFF files, a new extended well data structure, and flexible license borrowing.

“This latest release focuses on giving INTViewer users the ability to create a new Well data model, improved mapping capabilities w

IVAAP Release 2.7: More Map Search and ArcGIS Features

IVAAP™ is a subsurface data visualization platform that provides developers and product owners powerful subsurface visualization features for their digital solutions in the cloud. IVAAP enables users to search, access, display, and analyze 2D/3D G&G and petrophysical data in a single user-friendly dashboard on the web. The latest release of IVAAP 2.7 comes with various new features and significant improvements.

Highlights from this release include many advanced search and map capabilities, impr

How to Get the Best Performance out of Your Seismic Web Applications

One of the most challenging data management problems faced in the industry is with seismic files. Some oil and gas companies estimate that they acquire a petabyte of data per day or more. Domain knowledge and specific approaches are required to move, access, and visualize that data.

In this blog post, we will dive deep into the details of modern technology that can be useful to achieve speed up. We will also cover: common challenges around seismic visualization, how INT helps solve these challe

Search, Access, and Visualize OSDU Data with IVAAP

INT has been working with the Open Subsurface Data Universe™ (OSDU) consortium since the beginning of the OSDU forum in 2019. OSDU is a standard data platform for the oil and gas industry which will reduce silos and put data at the center of the subsurface community. INT made IVAAP available as part of the Demo release of the OSDU platform.

At INT, we worked closely with the OpenSDU team to assist with validating the platform and creating a robust framework.
• Developers can deliver cloud-ba

Weatherford, Expand Collaboration to Create 2D, 3D Real-Time Well Visualization

INT’s IVAAP framework provides next-level real-time well visualization in 2D and 3D for Weatherford’s Centro digital well delivery software.

HOUSTON, TX – August 18, 2020 – Weatherford International plc announced a strengthened collaboration with upstream data visualization provider INT to provide next-level, real-time well visualization in both 2D and 3D. Weatherford will embed INT’s IVAAP framework into the Weatherford Centro™ digital well delivery software, advancing its data visualization c

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