The Great Debate: Data vs. Data
Video
Lucia Herrera
As a passionate marketer with a very keen focus on content marketing and copywriting, I am committed to creating content that brings value and drives meaningful audience engagement.
With a background in content strategy, creation, and promotion, I have a
proven track record of developing and executing content marketing campaigns that
increase brand awareness, lead generation, and customer retention.
My Work
Content Creation
Trauma Index White Paper
The Transformative Power of Good Data
Fire Index
EMS Index
White Paper
TrueAccord Year in Review 2022
Within weeks of implementing Retain, one of the nation’s leaders in electric utility systems collected over 63,000 payments to recover over $17 million and observed high levels of engagement through Retain-powered digital content. And with the help of HeartBeat, TrueAccord’s powerful machine learning decision engine, they were able to observe behavior data and optimize digital touch points and engagement in real-time.
Compliance & Collections: 22 Essential Terms to Know
The world of regulatory compliance can be a complicated place, especially when it comes to debt collection. It can be tricky for non-security and compliance professionals. To help quickly get you up to speed on what auditors are referring to, we’ve put together a glossary, covering some of the most important compliance terms and acronyms.
• Action Plan: A plan to identify and facilitate remediation steps of current operating practices.
• Audit: An unbiased and comprehensive examination of an org
• Action Plan: A plan to identify and facilitate remediation steps of current operating practices.
• Audit: An unbiased and comprehensive examination of an org
How Buy Now, Pay Later is Transforming Online Shopping With Gen Z
Buy Now, Pay Later (BNPL) plans have taken over as a popular financing option for consumers, partly due to an increase in online shopping demands during the pandemic. In 2021, Americans spent more than $20 billion through BNPL services, taking up a bigger part of the $870 billion-a-year online shopping market. From laptops and airline flights to clothing and furniture, BNPLs make it simple to pay for almost anything in small installments. Since the start of the pandemic, millions of internationa
National Financial Awareness Day: Why Financial Literacy is Beneficial For Everyone
August 14 is National Financial Awareness Day, making it an appropriate time to shine a spotlight on initiatives that can help improve consumer financial awareness in the collections space. Financial literacy is an essential life skill that benefits people throughout their lives, but is often overlooked when it comes to what happens if a payment is late or missed. Financial literacy during delinquency is just as important as planning for the future—and can even play a big part in financial futur
What are We Seeing in Consumer Credit Trends Today? A Video Interview with Ohad Samet
The financial landscape for both consumers and businesses is particularly uncertain right now. Many new fintechs and neobanks are experiencing their first delinquency surge and others soon to follow. This year, the challenges of managing delinquencies and navigating an uncertain economy will compound, making it imperative for companies to critically think about their strategy to collect from consumers in debt.
But from the perspective of a seasoned veteran of the financial services industry, wh
But from the perspective of a seasoned veteran of the financial services industry, wh
Bridging the Gap Between Machine Learning and Human Behavior with HeartBeat
When it comes to engaging consumers in debt collection, behavioral science helps us to understand and respond to an individual’s situation, motivations, and contact preferences.
For example, we know that consumers don’t like being called by debt collectors. With that knowledge, behavioral science then helps us determine the optimal way to meet consumers where they are, contact them when they want by using their preferred channels, and lastly sending a message that resonates with them enough to
For example, we know that consumers don’t like being called by debt collectors. With that knowledge, behavioral science then helps us determine the optimal way to meet consumers where they are, contact them when they want by using their preferred channels, and lastly sending a message that resonates with them enough to
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